Link building can be a difficult task in this day and age. There are many different techniques and strategies being utilized to acquire links however not all of them are safe and some can be harmful to your site. In this article we will discuss 4 tried and proven natural link building techniques.

Guest Blogging

An excellent strategy to generate natural links to your site is by guest blog posting or “guest blogging”. This natural method of acquiring links will almost immediately  gain traction for your site in the search engine rankings. The process of guest blogging requires well-written, unique and engaging content or articles. Then posting these articles in an open forum where webmasters all over the World bid to acquire your content. Utilizing guest blogging not only saves you money but also generates high quality natural links which in return will help bolster your search engine rankings and drive focused traffic to your site as well.

Social Media

Social media is another free and very efficient technique to obtain natural links to a given website. Facebook, Twitter and Google+ are the most popular social media outlets today. It is vital for companies to use these sites to create an all around online presence. To correctly utilize social media for link building, simply create a page for your company’s website on all the outlets and start generating original, unique and useful content such as articles, videos, etc… Stay active and engage with your followers, your content will do the rest. Social media can be a great boost to your sites traffic an rankings if used properly.

Web Directories

Web directory submissions are one of the oldest link building techniques still used today. There are different types of directories out there, some are free and some charge a fee but either way they serve as a great tool for acquiring natural links. A web directory is basically a listing of websites organized by different categories. These directories are used by end users to find services, products, etc… Once a site is submitted to a directory it will not only receive a link but also it may generate focused traffic to your website.

Press Releases

Press releases are another great way to build natural links. A press release can be about anything you want to promote. For instance a certain product, a sale or an upcoming event. It needs to be unique and engaging content that catches the end user’s attention. If your PR is written well enough webmasters will naturally link to you and share your content. Just like the directories this will not only earn your site links but also drive traffic and ready to spend customers to your site.