The current trend in website designing is to make use of live actors to promote the contents of the website. There are several professional online video production companies that offer their services to customers. This is one innovative idea for you to look into if you intend to make money out off your website.

How to choose the right production company

A lot of information is available online, the reviews can help you shortlist a few of them and you can then decide on the best one that suits you based on your personal interaction. A good production team must be open to discussion with you, to get to know what you expect for your website and give in their latest updates, and to work in tandem to get the best results. Now a days, these service providers have start to finish solutions for all your website needs, but they can also get videos ready to be uploaded on your existing website too. Cost is a major factor while deciding the right production company, but if you want quality videos with experienced actors, you may just have to pay. However, it is money well spent, the video presenters will make quite an impact on your customers that you stand to gain from direct increase in business.

How to get the best video made

Online video production starts with the storyboard; this is where care must be taken to get a good script written. The script must never be too long to lose the attention of the viewer, precise and to the point information in clear language must be the main criteria. Too many messages can be confusing and so make different videos for different messages. Once the script is ready, select the right presenter, an experienced one is any day a plus point simply because, they create a rather natural feel to the whole video. They have the capacity to transform an outright marketing tool to something interesting and at the same time serve the purpose. Keep the videos short and sweet; in order to enjoy complete attention from the viewer, keep the duration from 5 to 8 seconds, lengthy videos that sound outright sales talk will drive away probable customers. Let the actor present the information and allow the visitor to take the final call, this has proven to be much more successful. Once these factors are taken care off, the producers then work on the video and deliver it to you for upload or they can give you the final website ready for your approval.

James is a writer and blogger with 5 years experience.

Images: Margaret Ornsby – CC BY 2.0