Mar
26

5 Tips On Generating Better Sales Leads Through Social Media

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As companies learn how to use social media sites in the most beneficial ways possible, some are still struggling to turn social media activity into sales. Here are some smart tips for companies to start cashing in on social media activities.youtube

1. Goals Are Vital

Any time you are engaging in any type of social media campaign (or any type of action on the web) you should list out some goals for your activity. What are you trying to achieve? Make sure you have a clear idea of how many leads you want to generate and what action you want users to take as a result of your social media efforts.

Having clear goals is an important first step in generating leads on social media sites. This will help you monitor your progress and create better content in the future.

2. Content Should Be Shareable

As you work on content creation, make it a goal to produce content that is highly shareable. Social media is all about conversation, so your objective should be to get followers to start talking about the material you post online.

With that in mind, it is important to consider what types of content your followers would find valuable. Just like in all business, your goal should be to satisfy the customer. Think about what content gets shared the most, and try to match those formats to your brand’s style. It also helps to create evergreen content that can be shared lots of times, along with time-sensitive material that your followers will want to share immediately.

3. You Don’t Always Need to Mention Your Brand

As you develop your content, it is important to remember that customers do not want to focus solely on your company’s products. In providing valuable content to prospective customers, you should try to utilize your company’s expertise rather than pushing the company’s products too much.

For example, “How To” articles can be really helpful because they turn your website into more of a service site rather than a sales site. Readers will begin to view your company’s site as a good resource for information, and that reputation of reliability will translate into better business.

4. Industry News Can Fill the Gaps

Developing strong leads means attracting the right kinds of people to your content and social media materials. In order to do that, as stated, you should work on including more than just your own company’s material on your social media feeds.

The ratio of company content to third-party content will vary by business, but, in general, you can utilize industry news sources in building a strong following for your social media feeds. Think about how your company’s feeds can be most beneficial to your target audience. In doing this, you can provide potential customers will valuable information from other sources, encouraging them to come to your feeds not just for information about your product but also for information about the industry. Eventually, that engagement has a good chance of turning into a sale.

5. Don’t Forget to Nurture Leads

Your job doesn’t end when a customer engages with your content on a social media site. If you do nothing to nurture your leads, they are far less likely to engage in the future, whether through participation or through sales.

Thus, it is important to build in some method for retaining leads over time. When customers consume your content, try to get them to access a higher level of communication, such as an email list. Enlisting customers for a subscription newsletter is one of the best ways for maintaining a relationship with them moving forward.

 

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Although I give away a LOT of info, I do promote some third party products that I use and find great value in.
Usually, I will receive a commission when these products are purchased from this site.
But as I said, I NEVER promote anything unless I find it valuable in my own business.