Twitter is a great way to keep up with current trends and connect with others that have the same interests. However, it’s also a great way to boost your ecommerce sales. Whether you prove your knowledge in the field or do a bit of trial and error marketing, Twitter is a great resource for online business owners. The following are just five ways to use Twitter to market your ecommerce site.

Show That You Know Your Stuff

One of the biggest mistakes an ecommerce site owners can make is to jump into trying to sell their products and services. You want to take the time to get to know people and show that you’re more than just a company. You want to connect with others by sharing information that is pertinent to your field and retweeting others’ comments.

Connect With Others in the Industry

Another valuable step is to connect with business leaders that are in the same field as you. For example, if your online company sells cookware, connect with restaurant owners and chefs. This not only increases your status among other followers, but can also come in handy down the road when these companies need your product or know someone who does.

Use Trial and Error to See What Works

Once you do start Tweeting about your products and services, it will take some time to see what works and what doesn’t. Make a goal to post a business-related Tweet regularly. For example, you might make a post every Friday. Analyze your incoming traffic and see how much comes from Twitter. Keep adjusting your Friday Tweets so that the number keeps rising.

Research Hashtags

Hashtags are used to make Tweets easier for people to find. For example, if your field is cookware you might use the hashtag #cooking. Look at your competitors and see which hashtags they use. You may also want to turn your business’s name into a hashtag. If your business name is CJ Cookware, you might use #CJCookware.

Make Visiting Your Site Irresistible

Last, but not least, you need to a way to get customers flocking to your store. You might use a Tweet that reads, “Big #sale on #cookware. #Discounts as high as 75% off.” Again, you’ll want to use trial and error to see which Tweets get the most attention.

Twitter isn’t just a social network. It’s a social marketing tool that online businesses can’t afford to overlook. No matter what you’re selling, Twitter can help you find more customers. All it takes is a bit of patience and trial and error.