As we enter spring, why not consider new ways to market your website? By implementing new marketing techniques now you have a better chance of a successful summer. We all know that if you want to sell products you have to put in the work early, so why not use the new season as an excuse to get started?

Some of these methods you might already be using, in which case why not use this as an excuse to refresh your methods & give it an extra boost!

Content

You should already be using decent content on your website – but that doesn’t mean that you can’t look at ways to refresh this a little bit.

Why not spend a little time researching the type of content that your competitors are writing? No one is saying that you should copy this, but seeing what is popular on other websites can really help!

Also – why not take steps to make sure you have perfect content? Do you have a process whereby articles are checked for errors? If not, implement this now!

Have you considered guest writer slots on your blog or website? This is a great way of putting a different perspective on your content with minimal hard work and effort on your part.

Be Smart About Smartphones

Not only do most people now own a mobile phone, but a smartphone is fast becoming the must have accessory. Have you thought about how your website loads on a smartphone? If not, now is the time to do it! Having a website that loads well on a mobile phone and a tablet is now essential. This doesn’t always mean massive changes to your actual website, but it is something that you need to consider. Lots of your websites traffic (and even search engine traffic via the likes of Google) will come from a smartphone, by not having a website that loads well for them you are turning away many potential customers.

Be Aware Of Googles Knowledge Graph

During the past few months you might be aware that Google are trying to answer more queries direct on their search engine. If you search for celebrities you’ll see a knowledge graph at the top of the page, with facts about this celebrity. Of course it isn’t just celebrities with this knowledge graph on their page.

You might not be able to do anything about this, but being aware of Google’s trends and changes is the best way to make sure you are ahead of the competition when it comes to marketing your website. This spring why not make it your mission to be more aware of Google’s goings on, and spend a little time reading up about up and coming changes, so you know what to expect.

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Images By: Melanie Edwards – CC BY 2.0