Facebook is already an awesome tool for marketing your business. If you don’t have a facebook page for your business, you need to create one and start using it to market your business. Especially, since Facebook announced its new product Graph Search. Graph Search will definitely be a game changer and it will help many businesses discover new ways to market to customers. The product is in Beta now, however, you can sign up for the waiting list so that you will have access to it before your competitors and start using the powerful tool to grow your business. Your business will benefit greatly from Facebook Graph Search in ways that may have never occurred to you.

What is Facebook Graph Search?
Graph Search allows users to find results of search queries based on their networks recommendations, likes, and interests. Graph Search was created for giving answers to user queries in natural language rather than in a link list. Graph Search combines user data and search engine data and provides search results that are user specific. The Graph Search algorithm finds the information in the network of friends of each user. The Bing search engine of Microsoft then provides the additional results.

Both small and big businesses will be going through some changes due to Facebook Graph Search since you can actually alter your demographics specific search. You can also get a clearer idea of what specific clients are looking for in you

Here are 3 ways in which Graph Search can help your business grow.

Your Business Becomes Easier to Discover
Graph Search will make your business easier to find. It will make information gathering for target audience more easily and quickly with opportunities to better help in targeting them and assist you in understanding your market. Dan Levy, Small Business Director of Facebook says that Graph Search can assist over thirteen million small enterprises become discovered.

Also, results can now become sorted by “Likes” on Facebook. For example, if you are searching for the terms “Italian restaurants in Chicago” the top results will be displayed based on restaurants with many likes. The newer service indicates that your Likes are now important tools for advertising rather than just a regular thumbs-up from your network of friends.

Target Advertisers
Facebook Graph Search will benefit smaller businesses due to the fact that more than ever, it will let them target their advertisers greatly. Through putting more focus on the search words that result in your company’s name, you can then find out who is most often looking for you. If you prefer a different demographic, you can focus more on the ads in a specific parameter of search. This means that small businesses will be able to put their limited dollars for advertising towards better uses.

Target Demographics Effectively
You will definitely be able to access your target demographic much better when clients search for you through Facebook. As long as you maximize Graph Search and make sure you are providing good customer service, are active in the community and have great content to share, Graph Search will help your business find new customers.

Facebook can definitely help your business grow and with the release of Graph Search there will be many more marketing strategies that businesses will discover. If you do not have a Facebook page for your business, you need to create one now. It is easy to create. Just go to Facebook and look for how to create a business page. Next, once you have created your business page, you can then sign up to be on the waiting list for Graph Search that way you will get access to the new tool before your competitors and start using it to your advantage.