When most people think of Twitter the first thing that comes to mind is usually celebrities and friends. Twitter is a great way to keep up with your favorite athletes or movie stars and a way to stay connected to your friends and family. But we rarely think of Twitter for possibly one of its greatest aspects, advertising! Millions of company’s large and small use Twitter every day to reach the masses and promote their products and services. Here we will discuss why every business owner should consider using Twitter as a marketing tool.

If You Build It, They Will Come!

With over 500 million registered users as of 2012 Twitter has become the number 2 social media site in the World. Coming in just short of the social giant Facebook last year, Twitter has solidified itself as a player for years to come. Twitter provides a unique platform for businesses around the globe and has become one of the 10 most visited sites on the internet. With the continuing growth in popularity and active users it should be a no brainer for business owners to stay up with the times and start tweeting daily.

A Mobile World

Today we live in a mobile world. It’s a fact so we might as well get used to it. With the growing technology of cell phones, smart phones and tablets it’s only going to continue. Over 43% of Twitter users will access Twitter via a mobile device. That’s nearly 250 million users and possible customers a day. If you don’t have a mobile marketing strategy for Twitter as of yet, now is the time. Numbers don’t lie and the numbers show that mobile isn’t slowing down. And where inbound marketing is concerned it should be a high priority for businesses and business owners alike.

Building Trust

Participating on Twitter has many benefits for businesses today however one of the most important and overlooked is the “trust factor”. Trust is almost as important as brand awareness when it comes to marketing. Yes, people need to be able to find your products and services but they also need to believe they are getting the very best. And that your company is the very best. Being active on Twitter and all the social spheres for that matter is an excellent way to start building that trust.

In Conclusion

Twitter is not just a social outlet used for personal reasons and gossip but a marketing tool, a strong marketing tool with endless possibilities for businesses large and small. If you don’t have a Twitter account and you are business owner, why wait? Start tweeting your business to the top!