In the early stages of learning Internet marketing, a lot of beginners focus WAY too much time on picking “just the perfect domain name”. I’m not really against them trying to find something they like, can be proud of, or even looking for one with a great keyword in it. But the problem is that they wrongly put WAY too much importance on getting “just the right name” for their domain.

One of my sites, CactusCanyon.com, does not sell cactus or canyons…yet it ranks very well for a large variety of keywords. On the other hand, if a beginner was to somehow get a brand new domain name that had a SUPER great,  super high-traffic, keyword in it (something like CarInsurance.biz just for an example),  they may think they had hit the mother lode.

Sorry…But in that big area, even making a 50 to 100 page site with great content….and having that great domain name…won’t come close to getting it to page ten of the Google search results (much less page 1).

There is a lot more to ranking well with a profitable keyword than simply having a great domain name.

Sure, in very tiny niches, the keyword-rich domain name can help. But the larger the area and the greater the competition, the less of a factor it is.

I’m working in a very lucrative area now which proves the point well. The site’s domain name has a good keyword in it, we have about 100 pages of great content, we have been backlinking like crazy for 3 or 4 months now…yet the site still has only made it to page 7 of the search results for our big keyword (I’m actually very happy with that so far).

I guess my point in all this is for beginners to understand that buying a domain with “the perfect keywords in it” (and even building a great site with it) is just the beginnings of all the work involved before traffic will arrive.

Remember, “Relentless Focused Action” on a workable idea with tried and proven techniques is all that’s required for success.