Off Site SEO – After Your Site is Built: What’s Next?
ByOK, you have found a good niche and researched its top keywords or you purchased one of my ready-to-market niche sites. Your site is built, optimized, and online . Now what do you do?
Believe it or not, many people sit back and only check their PayPal account waiting for affiliate sales to roll in at this point…but I KNOW that’s not you!
Hopefully, YOU already know (since you’ve studied my site and read my past emails) that Internet marketing success is not a , “build it and they will come” process. Unless your niche is EXTREMELY tiny, it will take more than simply submitting your site directly to Google. (In fact, I have not submitted a site that way for years….it does no good actually.)
So what’s next after your niche site is published to the web? First double check that the site is optimized well. Put your SEO thinking cap on and scour the site. Are the title tags optimized well? Are the pages all interlinked with optimized anchor text? Etc…
Once you are sure the site is “presentable” to the search engines, the “real” Internet marketing work can begin. What we call Off-Page optimization is where most of the meat is. Even poor On-Page optimization can be offset with super off-page optimization…but not the other way around.
Sure, it’s a LOT more fun to do all the brainstorming and site building/optimization than it is to do the grunt work of off-page optimization. No one…and I mean NO ONE enjoys it. I use VA’s now for the most part. But in the beginning I did it ALL. I think that is what’s called “paying one’s dues”.
When I refer to “off-page” optimization, I am particularly speaking about backlinks. A backlink is simply a link on someone else’s site that links back to your site. Google places a LOT of importance on backlinks. Both quantity and quality are important. But for a new site it’s all but impossible to get quality backlinks (those on sites that are already highly respected by Google), so you have no choice but to focus on quantity in the beginning.
HOWEVER, (in big bold caps) that is ONLY if all things are equal…they never all. So even though backlinks are vital for success, there are other factors too which come into play…just FYI.
Since we know backlinks are very important AND they are something we have control over, you’ll be focusing a LOT of time there.
So let’s get busy and begin building backlinks!
SPECIAL NOTE: Do NOT pay any service to get backlinks for you unless you know EXACTLY what you are doing. Some backlink building services will get your site banned. Stick to the basics for now and begin the process yourself.
Understand Basic Off-Page SEO 101: It helps a BUNCH if the backlink is in or near content associated with your site’s niche and the link uses optimized anchor text. For example, it does almost no good for your uncle to put a link on his gardening site to your dog training site. Worse still is if the anchor text read simply “click here”.
thanks Steve,
some great tips
what do you think about submitting to blog engines?
does it deliver the traffic we all crave ?
regards
Mark
Thanks Steve! This has been a big help. Everything I’ve read says you have to get backlinks to your site but nobody ever says how to do this or gives a strategy to follow. This has helped a lot, now I just need to create a step-by-step plan to follow so I can get this done in the most efficient manner.
Hey Steve,
I also build a Google site for each of my websites, instant PR 8 links.
https://sites.google.com
Brent
Hi Mark, Any sites that allow free and easy-to-add, “blasted out there” content are pretty much seen as spam sites by google. This is because there is so much spam on those sites.
Cool…stay in touch and let me know how it goes for you!
Yes, Google is a good site to add to the mix…but keep in mind that technically, it’s not a PR 8 page linking back to your site. Your new page won’t have any page rank actually. But, nonetheless, it’s still a great site to add to the list of web 2.0 sites you use.
Thanks for the article Steve.
I understand that using an “engine” to easily blast out your content onto blog engines will produce poor backlinks coming from potentially spammy sites.
However, what if you searched for high PR blogs that have content related to your niche and also allows “Do Follow” back links; then left an informative comment relating to the blog article along with a link back to your site. There is software on the martket to help find such blogs quickly. Thus, you are participating in “responsible” blog commenting to produce addidtional backlinks to your site.
Do you agree that using such software to find these blogs and manually adding relative comments is another good off site SEO method to produce additional backlinks for your site?
Hey Steve,
So the articles/content I have on my site, means I can’t spinn them, or can I.
Matt
Sure, if YOU post the comment to the do follow blog, it is good SEO. But I get those so called “responsible” blog comments all the time from the software systems out there which you speak of. They are very easy to spot as spam. All I do is trash them.
If a do follow blog owner allows those things to be published, then his blog will soon be “demoted” by google and there goes your SEO benefit. A responsible blog owner (who is respected by Google), does not allow those types of comments. If the blog allows them without moderation, the blog is worthless to you so you are back to square one…and if you do that stuff too much….putting your link in bad neighborhoods too often, it could actually hurt you.
There’s just no easy way to do this stuff…it all takes work or money.
If your spin results in a clean copyscape.com test (make sure the content you are testing against has been indexed) then it could be OK. I’d still ONLY write original for EzineArticles and then take that one and spin it for the rest.
Steve,
Yes, you are correct in talking about software that will auto-post comments to blogs. This is bad. I do believe in posting relative comments manually at each blog myself contributing something of value to the conversation.
I was just speaking of software that simply helps you find relative blogs to your niche. YOU still have to take the time to read each post and manually write a relative post that adds value. There is software called Fast Blog Finder to help you find relative blogs.
I know that all to often people want to take a short cut and resort to spamming blogs which just gets deleted or is devalued by google. Just as people all to often want to take a short cut and not properly spin their articles using The Best Spinner.
Steve, what do you think about the software called: Fast Blog Finder? I am not an affiliate or owner. Just someone who has considered this software.
Oh, I gotcha…..I miss read early. Sure, however you find the good blogs is fine…..no problems there at all.
Steve, Thanks for all of the great tips.
I have a question which I hope you’ll address in future newsletters.
I have a niche website that has spun off from my main-website.
(www.creditcardnegotiation.net).
It took a while, but with backlinks and blogs, it has finally ranked
on the first page of Google. Here’s the question:
I’ve noticed that my niche has changed (a lot!). Rather than
search for debt elimination or negotiation, many people
have switched up and are searching for debt consolidation loans.
Do I rewrite my web-page to include the pros and cons of
debt consolidation as opposed to debt elimination?
And what will that do to my Google rankings? Thanks!
Sara
Cool looking site you have there Sara! yeah, it’s a big area, but if you understand what’s required going in, and you have the know-how, it’s the only way to go.
Don’t change any of your ranking content!
Make new pages optimized for the other keywords. Put them in your site map you submit to webmaster tools, add them to your navigation, get backlinks for them, etc.
Every single company requires a website with eye-catching design and style and functionality. However, nobody will going to see this web page if search engine optimization is not performed correctly. SEO requires time and you’ll find a great number of elements that should think of. Link building and on-page optimisation should go together.