Leads are only as good as the site that generates them. The good news is that designing a landing page built for leads no longer has to be a time-consuming, overwhelming affair. Below are some tips on how to boost the generation of leads on your site, increase conversions, as well as the trust factor and authority of your site.

Adding a contact number to your site tends to increase the trust a customer has in your site, as well as the credibility of your offer. Even if the customer will not actually call you, the presence of your phone number will bring them a certain degree of comfort. Company phone numbers may be incorporated as an important element of the online branding campaign of the business.

Post a lead generation form on every page to increase the number of viable leads through your site. These forms should initially ask for a little information such that people are comfortable parting with their valuable personal details. Customers are more likely to notice and fill out lead generation forms that are placed above the fold, especially if they are accompanied by visual clues such as arrows, as well as enticing offers such as free quotes.

While testimonials serve as a powerful marketing tool, adding photos or rich media such as video and audio are important in increasing the credibility of your site. While rich media may be too heavy in terms of bandwidth, solid testimonials may powerfully impact your lead generation campaign. As the placement of these marketing elements is key to their success, it is advisable to seek advice from a web development agency to fully optimise the structure of your website.

Videos on the internet bridge the gap between online and offline commerce, while greatly increasing the conversion rates of ecommerce sites. It is therefore important to include videos that speak to your users, rather than the product or service you are promoting. Studies have found that internet users who view product videos are much more likely to convert over those who simply view an ad. This is because videos help users feel more informed and confident of their purchase.

Trust seals may offer another great way of increasing conversion rates for your website. However, rather than simply installing a seal for pure visual security benefits, use one that is backed up by a guarantee to the customer. For instance, go for a trust seal that will protect customer purchases from identity theft, as well as guarantee the delivery of items up to a certain amount such as £500.

Be sure to use power words in the description of your offer. These may include verbs such as “feel”, “get” and “have” which are strong compellers due to their active tone that enables customers to feel as if they are receiving the benefits and not merely imagining them.