If you want to run ads for your business or organization, you have a plethora of places to choose from – there is print advertising, radio and television, and digital advertising. And one of the fastest-growing places where you can place your ads is in email newsletters or ezines.

Did you know that email advertisements can be as much as ten times more effective as internet display ads? That is one of the reasons that people consider email newsletter advertising.

Here is the way email advertisements would work for your campaign

You can either buy ads directly in an email newsletter, or you can get an email advertising company to place the ads in relevant newsletters.

The ads can be closely targeted to just the audience you want to reach. For example, if you sell quilting supplies, you can potentially have your email ads run in a quilting newsletter. If you have a brick and mortar store, you could even target the ads to only run to people who subscribe to your newsletter and also live within a 30-mile radius of your store.

Or, you could have your ad targeted to people of certain demographics. For example, if you sell products aimed at women, but you run ads in a newsletter that does to both men and women, there is the potential that you could potentially only have the emails go to those newsletter subscribers who are female.

You may only have to pay for the ads that readers actually see

Depending on the company who runs the email ads, you may only have to pay for the emails that show up when the reader opens up the newsletter. This means that you are only going to have your emails going to those who are interested enough in the subject to open the newsletter.

With some of the email advertising marketing companies that can help connect you with email newsletter publishers, they run dynamic ads that will change depending upon the date the email is opened. For example, if you have a sale that is only going to last for the week, you don’t want customers who happen to open the email months from now to see that email. Not only would you have to pay for it, but it would not be effective and could disappoint the customer.

Instead, you could either end the campaign for that newsletter by a certain date, or you could switch the ads to contain more current sale information. It is up to you. This is one of the many reasons that having an email newsletter marketing campaign could work out well for you.

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Lisa Swan writes for a variety of computing and marketing sites.