Advertising on YouTube can be very successful for your business if you follow the right way of doing things. With billions of potential viewers, YouTube remains one of the biggest ad market available for any business. It is scalable to fit the needs of a small business owner as well as a corporation. It lacks the barriers of entry associated with other advertising markets, and has a better than average conversion rate for well-targeted campaigns. To ensure that you get the most out of your advertising campaign, here is what not to do when advertising your brand on YouTube. If you take precaution, you will avoid pitfalls that befall many innocent brands that try to make an impact on their brands through YouTube.

1. Don’t assume

Assumptions are very bad for any business. They can lead to a loss of revenue just because a simple influencing factor is overlooked in the formulation of an advertising campaign. Assuming that all YouTube users will like the message in your campaign, without actually conducting split tests and target trials is a sure recipe for disaster. Another unfortunate thing that most advertisers do is to go with generic messages that they assume will yield a greater than average conversion for their target audiences. Again, this is wrong. In all cases, the advert you place will appear within a context, and this calls for more testing before choosing a particular strategy.

2. Don’t use only one form of advert

One advert may work well for a particular audience, initially, but after sometime, people zone off literally and train their eyes to overlook the advert. Even if they still recognize the brand in their subconscious, it is unlikely that they will actively interact with the brand of the advert in the short-term period. To prevent your campaign strategy from becoming stale, try combining more than one call to action in the advert and use both disruptive and subtle forms of ad placement.

3. Don’t create a wrong message for the target audience

The last thing you want is for the audience to go straight to the ‘close’ or ‘skip’ button for your ad because it does not match whatever they are currently viewing. Try as much as possible to blend the ad with the context where it is displayed. In addition, keep in mind the interests and context that brings your viewer to the advertisement. Make it easy for them to understand your message and quickly tell if they are the target. It is the responsibility of the advertiser to feed all this details to the viewer. Like the first precaution said, don’t overlook anything about your audience, however minute it seems.

4. Don’t put false claims

Be honest in whatever you claim you or your product will do. Don’t come up with overblown statistics about when you buy YouTube views cheap just to influence a call to action. Buying views does work, but you still need to do further measures to ensure conversion happens.

5. Don’t forget a call to action

The biggest mistake of all is to have an advertisement that does not tell its audience what to do next. Yes, they already have seen the advert, do you want them to continue back to their business or do you want them to interact more with yours?