If you’re already using video marketing in your online marketing campaign, you know how beneficial it can be for any type of business. However, many businesses are making mistakes when it comes to their video marketing strategies. If you aren’t sure how to make video work for you, then keep these dos and don’ts in mind next time you’re focusing on video marketing.

Do Keep Things Short

People have very limited attention spans when it comes to the Internet, so make sure you don’t waste their time with a long video. Try to stick to the five-minute rule. The five-minute rule is exactly what it sounds like: keep your videos shorter than five minutes. Generally, the shorter a video is, the more likely it’s going to be watched all the way through. In fact, if people see that a video is much longer than five minutes, they often just won’t bother watching it at all.

Do Give Your Business a Face

This is pretty basic; people are more likely to remember your business if they can put a face to the brand. Showing viewers a person or a “character” that they can relate to the brand name is a great way to create brand awareness.

Do Integrate Video Marketing with Social Networks

Video and social media work perfectly together, so once you’ve created your video, make sure you connect it to your social networks. It’s easy to use YouTube to post to your blog, or include links on Twitter and Facebook. Social networking is only going to get more popular, and posting videos on these sites is a great way to provide your readers with some varied and engaging content.

Don’t Focus Too Much on Selling

There are very few people who choose to go on YouTube or Vimeo and watch regular advertisements. Focus instead on engaging and entertaining your viewers so that they’ll remember your business. Creating a video with the idea that you’re going to sell something is a guaranteed way to lose an audience. Instead, think about what you would want to spend your free time watching. Engage, build relationships, and boost your sales all at the same time! Keep these dos and don’ts in mind the next time you’re creating a video for marketing purposes. Keep things short, make it personal, integrate video with social networks, and focus on engaging, not selling. With these tips, you’ll be going viral in no time!