You and I have been a part of this social game for quite some time now and we have seen it flourish from a minor upshot to an experimental communication channel. We have also witnessed the emergence of wrestling and pinning among the major social media sites and their countless renovations. The whole social landscape has been a rapidly changing space and its hard to keep yourself restrained from it.

In a social arena where you are socially available to express yourself personally and professionally, you can use it to publicize your brand, event or product. It is referred as Social Media Optimization where you use social networking sites like Twitter, blogging, Facebook, YouTube, Google Plus, etc, to generate awareness and traffic for your website.

Noteworthy Benefits of Twitter

Lets dig a little deep to see how a social media site like Twitter can work as a social media optimization tool for your brand.

Market Research

Twitter is a great platform to keep tracks on what customers are expecting from you and how they respond to your product or company. Whether customers are in direct interaction with you or you are frequent in their searches, Twitter will keep you aware of it and help you find ideas to improve your business.

Twitter is a Real-time Newswire

Twitter is a great place for spreading news without delays. Whenever you have something new about your brand or product, which is worthy of update, start sending tweets. This not only notifies your prospects immediately, but you can also answer questions of your followers immediately about the news. This way, you get a chance to clear their doubt there and then.

Customer Satisfaction

You can directly engage with your customers to answer any question they have about your product or brand. Companies that are active on Twitter are able to maintain a better customer relationship as you are always available to your customer. A better customer satisfaction results to a better business.

Marketing Tips for Twitter

•  If you are crafting something, which is intended to attract a larger traffic, it has to be right from the horse’s mouth. Important news deserves more attention, so share valuable information in your own voice.
•  Keywords have been and will continue to be a pertinent way to drive web content. Therefore, tweets should have relevant keywords to pull appropriate traffic.
• Sharing links is another useful way to drive traffic towards your content as people would like to engage in a healthy discussion.
•  Being with the right people at the right time leads to a successful business. So, connect to right people and tweet with them.
•  It is very important to cultivate a positive relation with your customer, so whenever someone tweets about your brand, product or content, then respond to it. Never take people’s effort to spread your business for granted and startup by thanking them for tweet or retweet.