Making it to the Super Bowl of SEO
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SEOs are kind of like football players. Their ego is over inflated. They brag about their records, pointing out their big wins. They engage in a never ending debate about strategy. And under all that mmachismo– they are really quite terrified.
Terrified some unforeseen obstacle will cause them to drop the ball at a pivotal moment and ruin everything they’ve worked so hard for. Terrified their past actions will have a negative influence on their chance to make it to the play-offs. They are tempted to be like so many others – to cheat and take shortcuts to see results. And deep down, they are terrified someone will expose their internal struggle and self-doubt.
Well, since this is an SEO blog and not a sports broadcast, we’ll just worry about exposing the internal struggle of SEOs – not quarterbacks. It is our belief the nature of this business prevents most SEOs from honestly discussing their failures. So we’ll do it for them.
