Some Thoughts About Offering “Special Discounts”
ByAs a consumer, I absolutely HATE it when a business attracts my attention with a special offer…and then there is fine print I have to process.
I wish they all knew about K.I.S.S Why not just Keep It Simple?
Here’s just one example of what I mean:
I was in the drive-thru of a fast food restaurant. They had a special fish sandwich for $2.39…sounded pretty good. Then I noticed the fine print, “offer good with purchase of a medium drink and one side”.
Say WHAT??
Now I was forced to do some quick math to see if their “special” really had a special price compared to their “combo meal”.
I realize their strategy is to catch folks off-guard with the low price offer…and it may work. But I don’t like it and I bet a lot of other people feel as I do.
Don’t do this to your customers.
They’ll appreciate a simple, “here’s what you get…here’s how much it costs” special.
