Small businesses use web sites to create an online presence with the ultimate aim being to create and convert leads into sales. Websites are essentially the online portal into a small business. They serve as the first impression that many customers will get of the new brand. This post will talk about how to design this powerful sales tool to convert leads to customers.

1. Include Useful Content On Your Site

Customers can be turned off from a web site that only seem interested in getting them to make a purchase. Consumers are far keener on feeling some sort of connection with the businesses they opt to buy from. While they are interested in the product you have on offer, without some useful content to hold their interest you may just lose a few valuable customers.

Useful content takes away any appearance of trying to hard sell the visitors to your web site. Your visitors will get the impression that you are recommending the product instead. People are more prone to respond and follow through on a purchase if the product is recommended and not pushed on them. The content will also indicate to your customers that you are an expert and pretty knowledgeable about the product. This will build credibility and that can make all the difference to your web sites conversion rate.

In cases where you include a free report as a part of your content, hyperlink your keyword that is related to the free report. This will facilitate their quest to find out what they can about a certain keyword phrase. The hyperlink will redirect them to the report’s raid conversion landing pages. Try to getting your visitors to share a valid email address by offering them free content.

2. Offer free products

Do not expect your visitors will not give up their email address for free. You have to earn it so start by offering them some free content in exchange for their email address.

2. Personalize Your Web Site with a Photo or Video of Yourself

Online scamming is a very prevalent practice that legitimate online users do not find amusing. People have become extremely wary of conducting online transactions with businesses they are not familiar with. You need to make your customers feel comfortable enough to want to do business with you. This requires that you find a way to break their mindset.

Personalizing your web site is the best way to go. You can use a photo or a video as introductory material that will capture the attention of your online visitors. This is an effective way of assuring your site visitors that you are a real person. It can play a significant role in boosting your conversion rate.

These steps are easy to implement and have proven to be quite effective in helping small businesses improve their conversion rates. They will also give you positive results.