How “Low-Brow” Leads to High Sales
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Any advertising executive looking to come up with a high-grossing new advertisement or even a full advertising campaign may very well find it in the audacity that is “low-brow” marketing. W.C. Fields said never to work with children or animals, yet these are two of the major pulls that can help guide an ad to hundreds of thousands of online views.
If you are only dealing with adult actors, you can still make the “low-brow” angle work for your advertising. Aim for emotional manipulation, be it the bravado behind a classic gender war, the effects of how hunger or thirst can affect someone, or even just preying on the audience’s fears about safety or or calling their spirit of patriotism into question.
In a last-ditch effort, you may even consider shooting an ad that no sane executive would allow and pull just enough to make it viewable, offering the full ad to subscribers or those who check your company’s website.
