Keyword Targeting 101
By
So you have a website. And you want to improve your SEO. A good place to start is with the right keywords. Ah, simple right? No problem, just spew out a few key phrases that come to your mind when you think about what your audience might be searching for. Wrong. Keyword research – proper keyword research – takes time and should not be taken lightly. But you’re in luck: We have a four-step keyword building strategy to help you create the most appropriate keywords for your website. Step one: How will your consumers search for your business? Yeah, that single-step process you used to create your whole keyword bank before you read this? That was just step one. You still have to experiment with possible modifiers, conduct research and competitive research, investigate traffic volume and finally – make a commitment. Intimidated? Don’t be. Check out our four-step process, which we’ve outlined in the infographic below.
