Blogging 2013

To be successful online today not only to the search engines require great fresh and unique content but so do the searchers, that’s you and me. It’s become ever more crucial that companies whether small or large make sure they have an effective content marketing strategy in place. Having a blog is no longer just about adding a simple post each week that mentions your chosen keyword a few times. You need to provide great engaging content on a regular basis.

How to blog in the year 2013
Ok so we have established that writing a blog for the sake of it just to update your blog is worthless, so what should you do? You should pick a topic to write about instead of a solitary keyword, this way not only will your posts be far more interesting a cover a topic in depth you won’t run the risk of keyword stuffing your posts.This also allows you to think of far more things to write about. For instance let’s say you run a cooking accessories site and let’s say you want to increase the sales of mixing bowls. Writing a blog on mixing bowls will literally bore your readers to death, however if we write about how to make cupcakes or whoopee pies we can discuss within this post the importance of a good mixing bowl. This post now gives the reader some free info (how to make cupcakes) and also advises the importance of a good mixing bowl, you now don’t just have a post all about “please buy my mixing bowls”, nobody likes that guy.

Blogging in 2013 will also include your post being shared via social media. So this again feeds back to having a good quality article written that’s engaging, shares knowledge and develops your or your company as a thought leader within your market. Social and search will continue to merge in 2013 and there will come a point that they will be one and the same thing. This is only a good thing and will clear the serps of the spammy I bought 2000 links look at me sites and introduce more independent quality sites. This is actually mimicking the high street in a sense, you will notice far more boutique fashion retailers appearing as the corporate “we sell everything” shops begin to disappear.

Go deep not wide
Within your market pick an area that you can specialise in. For instance if you are a insurance broker and sell house, life and car insurance pick one, say life insurance and begin writting blogs on getting the right life insurance for the over 50`s or the best insurance deals for couples. This will allow you to write copious amounts of valuable content.